Going Out Of Business

The Hidden Dangers of Selling Your Business Alone: Why 70% of DIY Sales Fail

April 25, 20253 min read

A successful business owner recently told me, "I thought selling my company would be just like selling my house." Six months and countless headaches later, he watched his potential buyer walk away – taking his dreams of retirement with them.

The Sobering Statistics

  • 70% of businesses listed by owners never sell

  • 90% of business owners have never been through a sale process

  • The average failed sale attempt costs owners $30,000-$50,000 in lost time and resources

  • Most DIY sellers undervalue their business by 15-30%

The Silent Deal Killers

When you're running your business day-to-day, you don't see the landmines waiting to destroy your sale. That confidentiality breach at the coffee shop? It just sent your key employees running for the exits. That "simple" purchase agreement you downloaded? It's missing crucial protections that could cost you millions.

Real-World Horror Stories

I've witnessed countless scenarios where DIY sellers faced devastating consequences:

  • A manufacturing company owner accidentally disclosed the sale to suppliers, leading to canceled contracts

  • A retail business owner mishandled financial documentation, causing the buyer's lender to reject financing

  • A service business owner failed to properly screen buyers, wasting months with tire-kickers who had no intention to purchase

The True Cost of Going Solo

The hidden expenses go far beyond just lost time:

  • Business value deterioration during a lengthy, mismanaged sale process

  • Legal exposure from improper disclosure handling

  • Lost negotiating leverage from rookie mistakes

  • Damaged relationships with employees, customers, and suppliers

  • Emotional toll from dealing with unqualified buyers

Why Professional Brokers

Make the Difference Working with a qualified business broker transforms the sale process:

Proper Valuation: Professional market analysis and pricing strategy

Confidential Marketing: Targeted exposure while maintaining privacy

Buyer Screening: Pre-qualified prospects only

Deal Structure: Optimal terms for tax efficiency and risk management

Negotiation Power: Experienced representation protecting your interests

The Success Factor Businesses sold through professional brokers are:

  • 75% more likely to complete the sale

  • Sell for an average of 15-25% higher price

  • Close 3x faster than DIY attempts

  • Maintain confidentiality throughout the process

Beyond the Numbers

The most valuable aspect of working with a broker isn't just the higher success rate – it's the peace of mind. While you focus on running your business, your broker handles:

  • Fielding initial inquiries

  • Managing tire-kickers

  • Coordinating with lawyers and accountants

  • Navigating complex negotiations

  • Maintaining confidentiality

  • Managing the emotional rollercoaster

The Bottom Line

Your business represents years of hard work and investment. When it's time to sell, the stakes are too high to gamble on a DIY approach. The money saved by avoiding professional fees often costs sellers multiples more in reduced value, failed deals, and costly mistakes.

Remember: You wouldn't perform your own surgery – why would you handle your own business sale?

Take Action If you're considering selling your business, invest in a consultation with a qualified business broker before making any moves. The consultation cost is minimal compared to the value protected by having professional guidance from the start.

Your business deserves a proper exit strategy. Don't let it become another failed DIY statistic.

Matthew Clark brings over 20 years of experience in mergers and acquisitions. As Managing Partner at Co. Buy Sell, he specializes in helping small and mid-sized business owners achieve maximum value in their exit strategies. His background in finance and business valuation, combined with a B.S. In Business Economics with a Minor in Finance, gives Matthew unique insights into deal structuring and negotiation.

Matthew Clark

Matthew Clark brings over 20 years of experience in mergers and acquisitions. As Managing Partner at Co. Buy Sell, he specializes in helping small and mid-sized business owners achieve maximum value in their exit strategies. His background in finance and business valuation, combined with a B.S. In Business Economics with a Minor in Finance, gives Matthew unique insights into deal structuring and negotiation.

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